The opening marks Play Cinemas’ fourth location in Saudi Arabia as the homegrown cinema brand continues to expand access to quality and affordable entertainment across the Kingdom.
- Play Cinemas has officially opened Al Kharj’s first-ever cinema, marking a significant milestone in the city’s entertainment and leisure landscape.
- The new location is Play Cinemas’ fourth cinema in Saudi Arabia, further expanding access to high-quality, affordable cinema experiences across the Kingdom.
Al Kharj, Saudi Arabia | 17 September 2026: Play Cinemas, Saudi Arabia’s homegrown, accessible and value-driven cinema brand, has officially opened the first-ever cinema in Al Kharj, representing a landmark moment for the city and a major step forward in the brand’s continued growth across the Kingdom.
The opening introduces a new entertainment destination for residents of Al Kharj, providing local communities with their first opportunity to enjoy a modern, world-class cinema experience within the city. The launch reflects the continued development of Saudi Arabia’s entertainment sector and growing demand for accessible leisure experiences across regional cities.
The new venue is Play Cinemas’ fourth location in Saudi Arabia, joining the brand’s cinemas in Jeddah, Dhahran and Dammam. Through its expansion strategy, Play Cinemas continues to bring high-quality cinematic experiences to underserved communities while maintaining its commitment to affordability and accessibility.
Designed with local audiences in mind, the new cinema offers a welcoming environment where families, friends and movie enthusiasts can come together to enjoy the latest blockbuster releases and shared big-screen experiences. Guests can enjoy Play Cinemas’ signature offering, including five screens, advanced projection and sound technology, comfortable seating, and a wide range of food and beverage options.
Commenting on the launch, Khaled Jafar, Founder and Managing Partner of Play Cinemas, said:
“The opening of Al Kharj’s first-ever cinema is a historic milestone for the city and an important achievement for Play Cinemas. We are proud to provide the residents of Al Kharj with their first ever dedicated cinema experience and to contribute to the city’s growing entertainment offering. Our mission has always been to make high-quality cinema experiences accessible to everyone, and we look forward to welcoming families, friends and film lovers to enjoy the magic of the big screen.”
Commenting on the opening, Mohammed Haris, Director of Lulu Hypermarkets in KSA, said:
“We are delighted to welcome Play Cinemas to Al Kharj. The arrival of the city’s first cinema adds a new dimension to the shopping and leisure experience we offer to our customers, giving families and friends another reason to come together and enjoy quality time. We are proud to be part of this milestone and look forward to a long and successful partnership with Play Cinemas.”
Play Cinemas remains focused on delivering exceptional cinematic experiences at affordable prices, making entertainment more accessible to communities across Saudi Arabia while creating vibrant destinations for social connection and family entertainment.
In line with Saudi Vision 2030, the company continues to support the Kingdom’s rapidly evolving entertainment sector by expanding access to quality leisure experiences and bringing modern cinema destinations to more cities and communities nationwide.
The opening also reflects Lulu’s continued focus on developing its destinations as convenient spaces where customers can combine shopping, dining and entertainment under one roof.
For more information, including film listings and screening times, please visit www.playcinemas.com.
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About Play Cinemas
Play Cinemas is Saudi Arabia’s homegrown cinema brand, dedicated to delivering accessible, high-quality and value-driven entertainment experiences across the Kingdom. Owned and operated by Rawafid Cinema Company, a subsidiary of Nesma Group, one of Saudi Arabia’s leading privately owned business groups.
Built on the belief that great cinema should be accessible to everyone, Play Cinemas combines modern technology, immersive presentation standards and affordable pricing to create engaging moviegoing experiences and SMART CHOICE for families, friends and communities. The brand is committed to expanding access to world-class entertainment beyond major metropolitan centres, supporting the continued growth of Saudi Arabia’s cinema and leisure sectors.
With an ambitious growth strategy and a long-term vision to operate 300 screens across the Kingdom, Play Cinemas is developing a nationwide network of cinemas that serve diverse communities while maintaining a consistent focus on quality, comfort and value. Deeply rooted in Saudi culture and identity, the brand curates relevant and inclusive entertainment experiences that reflect local preferences while embracing innovation, convenience and guest-centric service.
For more information, visit www.playcinemas.com.
About Lulu Saudi Arabia
Lulu is the largest pan-GCC full-line retailer and the fastest-growing player of scale in the Kingdom of Saudi Arabia, operating an extensive network of hypermarkets, express stores and mini markets across the region. Part of Lulu Retail Holdings, which is listed on the Abu Dhabi Securities Exchange, LuLu has grown from a single store into a trusted household name renowned for quality, value and an unmatched product range spanning fresh food, groceries, electronics, and lifestyle. Guided by its enduring promise of being “where the world comes to shop,” LuLu combines world-class sourcing, modern retail formats and a strong omni-channel presence to deliver a seamless shopping experience for millions of customers every day. In Saudi Arabia, LuLu continues to expand its footprint and invest in local talent and communities, contributing meaningfully to the retail innovation and economic diversification goals of Saudi Vision 2030.
